Adventure
in Retail
This campaign for Rosemount Estate Wines was just one of several seasonal promotions developed as part of an 18-month strategic marketing plan.
The imagery was design to capitalize on the perception that Australia is geographically distant from the US and somewhat exotic.
It featured a multi-case cardboard steamer trunk display, single case back card, coupon neckers and a branded wine opener and passport to wine flavors for on-premise waitstaff.
Rosemount Estate Wines
Collateral & Displays
Creative Director: Jeff Burghardt
Art Director: Jeffrey Conway
Producer: Jeffrey Conway
Designer: Jeffrey Conway
Developer: Jeffrey Conway
