Technological
UpRoar
When Lucent launched their Voice-Over IP product in 2000, they needed a multi-media approach that not only provided a lush graphical message, but also provided data to research the effectiveness of the campaign.
Click here to see the website.
Click here to see the interactive technical overview.
As hands-on creative director of this project, I managed a team of designers and developers, creating a website, interactive CD, and a real-time statistical snapshot of response. It remains one of my most memorable projects — working with great people around the clock with a result that was both beautiful and effective.
Lucent Multivoice Uproar
Creative Director: Jeffrey Conway
Art Director: Chris Mark
Producer: Jeffrey Conway
Designers: Words & Images Staff
Developers: Words & Images Staff
All components of this campaign reside in the Bell Labs Museum of Innovations at their Murray Hill, New Jersey facility.
