Customize
Your Ride
In 1999 the concept was brand new — rather than limiting users to looking at static web pages, engage them in an interactive experience.
Click here see the Indian Motorcycles Build-a-Bike Utility.
The Indian Motorcycle Build-a-Bike Utility allowed users to choose colors and accessories, save, print and even e-mail friends a final picture of their dream bike.
Viral marketing anyone?
And, this was almost a decade ago.
Indian Motorcycles Build-a-Bike
Creative Director: Victor Wang
Art Director: Xeno Group
Producer: Jeffrey Conway
Designer: Xeno Group
Developer: Jeffrey Conway
