Summertime,
Wine, Food
& Music
Barbecues that Rock! was a co-branded retail campaign with Blackstone Winery, Weber Grills, Stubb's BBQ Sauce and the Austin City Limits Music Festival.
Click here for an online preview.
The program focused around an interactive CD distributed on wine bottles at retail with celebrity chef recipes, grilling tips and music from ACL artists. The CD ultimately led consumers to a website to enter to win tickets to the ACL Music Fest.
Supporting displays and collateral featured special offers as well as promoting the sweepstakes.
Blackstone Barbecues that Rock!
Creative Director: Jeff Burghardt
Art Director: Jeffrey Conway
Producer: Jeffrey Conway
Designer: Jeffrey Conway
Developer: Jeffrey Conway
FIRST PLACE WINNER,
21st Annual Beverage Dynamics Advertising & Promotion Awards CD-ROM
